The platform's current brand value in 2023 is US$65.7 billion, according to Brand Finance’s annual Global 500
The platform has analysed the top 20 Australian social media advertisers over the last six months
TikTok is yet to be leveraged by marketers at the same rate as those well-established platforms
Despite looming economic uncertainty, the report shows social marketers are experiencing a defining moment
Meta, Twitter trolls, ABC wage negotiations, Michael Miller, Seven, The Jeffrey Dahmer Story
Social media data of the Chris Dawson verdict is in.
• The top 10 have a collective audience of more than 140 million followers
• The index aims to redefine who in social media is truly influential
• The ACCC will examine the state of competition and consumer concerns with social media services
• This is Tag’s fifth acquisition
• Swankie, Andrews and Wolf will lead the continued growth of the independent agency
• Streaming ad revenue, GroupM, Lisa Millar racism comments, Logie Awards 2022, Indian Premier League, Major League soccer rights
• GoBubble Community's technology shields A-Leagues clubs and players from offensive language
The content marketing agency was reappointed to handle end to end social media activity.