Max Eburne, CCO at JCDecaux, said: "Gen Z simply don't see Out-of-Home as an intrusion"
"The Awards not only celebrate hard work and creativity but also reflect the innovation and vibrancy of this dynamic sector"
The pilot will be rolled out across various QMS formats as a world-first study into attention in OOH environments
• The course is designed to foster understanding and awareness of the power of Digital Out-of-Home advertising
• The partnership will make it easier to plan, target, derive insights and measure campaigns
• The site is located in Hamilton, New Zealand, in the central suburb of Frankton
• The Clever Way Home will be available on LiSTNR from 15 February
• Total TV: Love Island up 136%!
• Home and Away heavy lineup makes Seven top primary channel
• MAFS and Nine both #1 as the couples have their final dates
The Google Lens capability will work on six works of art wherever they are viewed.
• Talia narrowly beat out Laura and won the power to nominate three Housemates for eviction
• The JCDecaux Out-of-Home Shop Local campaign launched on 2 June nationally.
• If you’d like to participate in ‘Active Nation at Home’, contact your VMO Active account manager.