• The survey also showed the BBC News as the top international online news brand in APAC
• 44% of Australians say they are familiar with the metaverse
• The senior appointments comes as the market research company's national footprint grows
• The design of the poll will combine online, mobile and landline telephone surveys
• The move comes after Man of Many has seen growth in its local Australian audience
• Mediaweek looks back at the most notable stories of 2021
• 70% of respondents indicated they were unaware of how online content providers make their money
• Kohut has 25 years’ experience in market research
"From an agency perspective, it's going to be a really good new kind of solution."
"This will bring us back to one of the leading markets in the world."
• Hyde has 20 years’ experience in market research, customer insights and advertising
• Ipsos.Digital will be available in 60 countries by the end of 2021.
BBC News is the fastest growing international news brand in APAC.
• BBC was also named as Australia’s #1 online international news brand