Search results for "influencer marketing"
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AgenciesWe Are Different to lead JAC Motors’ earned, social, influencer work
Stuart Terry: “Australia’s auto market is ripe for something different."
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AgenciesVirtual influencers will grab 30% of influencer budgets: Ogilvy’s Future of Social report
Richard Brett: "Social media remains as popular as ever, accounting for almost half of the time people spent on screens in 2023."
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AgenciesKate O’Loughlin: Marketing lessons from the rise of run clubs
Marketers and brands should be running to embrace the lessons, and learn from the consumer behaviours, attached to the rise of run...
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DataFighting fraud, rise of nano influencers and Instagram on top: HypeAuditor reveals trends of 2024
HypeAuditor predicts the Influencer Marketing market size will reach a staggering USD $22 billion by 2025.
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AgenciesSocial Soup launches AI powered barcode scanning to bridge gap between influencers and content
“When people see, hear, touch or feel something first-hand, they are far more likely to buy it and advocate for it."
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Social Soup details results from its Simply Chips influencer campaign
Influencers contributed to a 38% increase in overall brand awareness, generating over 130 social media assets.
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AgenciesWoolley Marketing: What is more important, the channel or the content?
"Both are important, depending on the context, but they are not always equally important."
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DigitalDiane Markovski: The rise of the social media influencer
"We have waved goodbye to traditional marketing with brands now itching their way onto social media feeds via influencers"
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News BrandsSeven welcomes Marni Crutchley as head of brand and product marketing
Melissa Hopkins: "Marni is an incredible marketer and her wealth of external agency experience and unique perspectives"
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EducationElizabeth McTaggart: Why marketing skills are in high demand in Australia
"It is imperative for organisations to incorporate online learning within our daily flow of work"
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PublishingWhat Good Influence Looks Like: How to find the right influencers for your brand, part II
This process involves two main stages
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BusinessWhat Good Influence Looks Like: How to find the right influencers for your brand, part I
Success begins with a well-thought-out plan
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Social MediaMikhailla Fitzgerald: How the corporate world is responding to the rise of social media influencers
"The position of Chief Influencer Officer is becoming as indispensable as a CFO or CMO in modern times"
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NewsOgilvy releases annual marketing report exploring new takes on brand purpose
"It’s important to remember that sometimes the most complex and important issues are best articulated in the simplest of ways"