Search results for "influencer marketing"
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AgenciesL’Oréal taps WPP Beauty Tech Labs as its advocacy and influencer agency
Georgia Hack: 'This collaboration with WPP is dedicated to driving innovation, transformation, and excellence in the content and advocacy space.'
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AgenciesOMG Australia unveils influencer platform CREO backed by attention research
Thomas Hutley: 'We need to be viewing influencer marketing as a vehicle for media effectiveness.'
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Social MediaAiMCO appoints Brad Canning as chair of influencer advisory sub-committee
Brad Canning: 'He is someone who has always leaned into the sector, taking the time to understand the business and best practices.'
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NewsMedia Roundup: Signal leak deepens, X takes on eSafety, Influencer’s Budget payday, PNG blocks Facebook and TV icon says goodbye
See the top industry stories trending today.
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AgenciesInside Underscore: The influencer agency built by Gen Z, for Gen Z
Elise Brando: 'Influencer isn’t a dirty word anymore - it’s an essential marketing tool'.
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BrandsDisinfluencer launches Academy offering to help brands and businesses commit to inclusivity
Simone Eyles: 'Watching DEI programs being dismantled is disheartening, but inclusion isn’t just a political issue - it’s a business strategy'
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AgenciesPublique Agency rebrands as Influence Haus, signalling a new era in PR and digital marketing
Caleb Yorke: 'Our rebranding to Influence Haus represents our evolution and dedication to staying ahead in the dynamic world of public relations...
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Social MediaAiMCO to host inaugural beauty influencer breakfast
Patrick Whitnall: 'In Australia, beauty influencer marketing is big business – it has the power to resonate deeply with consumers looking for...
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NewsMedia Roundup: Beauty influencer blasts Mecca over campaign, Djokovic alleges poisoning at Australian Open, Amanda Laing tipped for Nine role
See the top industry stories trending today.
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TelevisionWhich influencer will enter the I’m A Celebrity Jungle?
The new season premieres Sunday, 19 January.
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OpinionFive game-changing media and marketing trend predictions for 2025
Matt Purcell: 'If brands want to stay relevant, they need to take control and actively support employees to represent the company.'
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AgenciesGroupM and Mindshare launch Inclusive Influencer tool
Sam Turley: 'The solution is a win-win: brands that adopt a more inclusive approach see commercial impact across all key brand metrics...
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Agencies‘Salesforce for influencers’: Fabulate tackles brand safely using video-led AI tools as it launches SparQ
Ben Gunn: "We believe this will be a game changer for brands wanting to work in the influencer space."
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OpinionSharyn Smith: How user-generated content can generate more bang for your marketing buck
'UGC is not a new concept – it’s been around since the early days of social media – but it is really...