Search results for "digital marketing"
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OpinionWant shoppable with that? Why frictionless commerce is the future of marketing
'Consumer expectations have changed dramatically. We live in an always-on culture. Choice is abundant yet attention is scarce.'
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NewsIAS reveals dynamics of the digital advertising landscape in Media Quality Report
Lisa Utzschneider: 'As digital media complexity accelerates, IAS remains steadfast in empowering our partners with the transparency, precision, and protection they need to succeed.'
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OutdooroOh!media connects over 100 brands to passengers on Sydney Metro’s digital network
Mark Fairhurst: 'Demand for our Metro network has been exceptional, as advertisers look to capitalise on high-impact environments supported by deep data...
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DigitalElection frenzy, celebrity headlines and global unrest shape April’s digital news race
Australia's online audience turned to news in record numbers throughout April.
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AgenciesSuncorp launches AI-powered digital tool for homeowners via Leo
Haven gives Australian homes a voice to talk about extreme weather risks and provide resilience tips to better protect their properties.
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NewsAmplitude launches new tools to link marketing and product data
Amplitude has introduced features to help marketers track the full customer journey and measure ROI across campaigns and channels.
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NewsPointsBet fined $500k over email marketing breach
Nerida O’Loughlin: 'This action should serve as a warning to all wagering providers that they must meet their legal obligations or face...
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NewsMajor real estate brands sign on to View Media Group’s marketing platform
View Media Group’s residential marketing solution, view.resi, has secured new partnerships with leading Australian real estate agencies aiming to reduce portal reliance...
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AgenciesSmeg appoints Awaken as digital media agency
Chris Parker: 'Smeg and Awaken share a commitment to innovation, representation, and pairing creativity with genuine human connection, making for a closely...
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AgenciesIAB Australia launches AI Working Group to guide digital ad industry
The group will develop practical guidance on AI applications across a number of key areas.
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DataMajor parties drive $36m digital ad spend ahead of federal election
Labor and Liberal parties lead $36 million digital ad surge on Google and Meta, outspending Clive Palmer’s Trumpet of Patriots.
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NewsDigital news consumption spikes 4.3% in March: Ipsos iris data
News, weather and drama drive audience uplift.
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AgenciesThe Colony Group acquires Orange Digital
Matt McCarthy: 'This enables us to better optimise growth for our clients through the full customer journey.'
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NewsGoogle partners with Healthy Harold on digital safety
Google Australia and Life Ed have launched Be Internet Awesome, offering free online safety resources to Australian parents, teachers, and students.