Search results for "adtech"
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FeaturesMat Ratty: Marketers who fire and forget are the easiest ad fraud targets
Ad fraud is pervasive. And bad actors are several steps ahead of marketers.
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NewsVeridooh appoints Nick Parker as global president
Parker's addition rounds out Veridooh's international go-to-market team. He will work with the business on a fractional basis.
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AgenciesStackAdapt launches Chinese language contextual advertising
Marketers can tailor their ads to users engaged with content in Traditional and Simplified Chinese, covering both Mandarin and Cantonese.
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OutdoorVeridooh’s Mo Moubayed wants to expand globally and grow OOH beyond ‘4% or 5%’ spend
"Out-of-home can start to demand more spending from advertisers, rather than just the 4% or 5% we're currently seeing today."
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AudioPodcast Week: In The Middle, Every Parent Has A Story To Tell, Podcast Ranker
The Inspired Unemployed, LiSTNR unveils AdTech Hub, Acast's integrated marketing campaigns, Barack and Michelle Obama enter the podcast world.
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AudioPodcast Ranker February 2024: Cheers to the Happy Hour debut
The Kyle & Jackie O Show podcast was up two places as the duo announces the date for their Melbourne expansion.
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DataBig Ads integrates Oracle Contextual Intelligence into its Buddy Decarbonise platform
The platform provides advertisers with enhanced granularity, transparency, and control over targeting tactics.
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AgenciesBench Media launches auditing and consulting service
Bench Blueprint reviews the effectiveness and efficiency of how advertisers are managing their digital marketing.
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AudioSCA appoints new Sydney digital sales leadership team for LiSTNR
The launch comes after four new senior sales appointments
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AgenciesPHD Australia wins McCain
PHD Melbourne’s remit to include media strategy, media planning and buying across all channels.
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PublishingLisa Gresens joins Guardian Australia’s sales team as account director for VIC and SA
Gresens: "I look forward to contributing to the ongoing success of the team"
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DigitalAcceleration launches marketing maturity model to help marketers in the race to adopt AI
The model is based on data from more than 100 completed AI transformation consulting projects and 30 different use cases.
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AgenciesRazorfish Australia names Dan Tintner managing director
Tintner brings more than 20 years of experience in technology and marketing consulting to the role.
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DigitalVudoo names Peter Manten its managing director of APAC
Manten's last role was as the head of sales for Spotify Australia and New Zealand