Search results for "Optimising"
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DataDoubleVerify launches its measurement and protection solution, Made for Advertising
Tiered MFA categories give brands enhanced granularity and control on the level of protection required.
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DataNielsen: Marketers don’t feel equipped to implement end-to-end measurement
The gap in confidence and capability is pronounced in the APAC region, only 45% of marketers are confident in their ability to...
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OutdoorJCDecaux’s Brad Palmer: Harnessing programmatic out-of-home for a dynamic start to the year
"Programmatic Out-of-Home allows you to deliver customised messages to different retail segments."
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AgenciesM&C Saatchi Performance announces key leadership changes to global team
All newly appointed leaders will directly report to chief executive officer, Kabeer Chaudhary.
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OutdoorSydney Motorsport Park positions as “always-on” gateway to Western Sydney consumers following $20m OOH upgrade
Peter Larum: "There is no other motorsports circuit in the country that can deliver a holistic event approach"
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E-commerceAlexandra Lawson: Redefining retail: Digital commerce trends for 2024
"In the ever-changing world of digital commerce, it's crucial for business leaders to keep their finger on the pulse."
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DataAnnalect and InfoSum partner to create neutral clean room solution for APAC clients
InfoSum capabilities will be integrated into Omni and will enable privacy-safe utilisation of data across the entire marketing workflow
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DigitalColes 360 partners with Meta and Zitcha to integrate Managed Partner Ads
This partnership will enable brand advertisers to connect with off-site audiences across Facebook and Instagram at scale
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AgenciesKey Trends Shaping the Future of Media Buying and Consumption in 2024
"2024 will bring three pivotal trends that are redefining the rules of engagement in Australia's digital advertising arena"
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Agencies“Another data set is not a new challenge”: Media agency leaders react to Foxtel’s new audience measurement system
Media agency leaders discuss its potential impact on agency spend and if it will make a difference to the landscape
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News BrandsMediaweek’s Sales Team of the Year: August’s winners earn Bragging rights
The winners for August are The Brag Media’s sales team
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TelevisionKurt Burnette: VOZ Streaming, we’re all in this together
"Unity needs to be our industry catchcry moving forward"
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AgenciesAliya Hasan: Opportunity on all sides of a divided nation
"As people re-prioritise purchase decisions and re-appraise brand choices, the window of attention is wide open"
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AgenciesSlingshot CEO Simon Rutherford discusses the agency’s commitment to propelling its brands and people
Plus: Launching a creative strategy and content division and why the agency recently joined the IMAA