Search results for "Meltwater"
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NewsMediaweek unveils raft of Next of the Best sponsors
Platinum sponsors include News Corp, Think News Brands, and Blis.
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AgenciesClaire Fenner: CMOs must find moral compass in AI arms race
The effort is worth it. "According to IBM, a data breach in 2023 was worth an average of AUD$6.77 million – a...
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NewsMacFarlane Brothers and L’Oreal win big at 2023 AiMCO Awards
The event was held at Sydney's Doltone House last night.
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DataTaylor Swift generates 289K online mentions during the Australian leg of her Eras Tour
Meltwater also reported the most engaged with content was Swift's visit to Sydney Zoo with her boyfriend Travis Kelce.
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AgenciesTravis Kelce invited to “real footy” in latest Tooheys work via Thinkerbell
Tooheys' billboard for Kelce parallels Vegemite's welcome to Taylor Swift, also by Thinkerbell.
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DataDigital advertising spend reaches US$13.5bn; spend on influencer marketing +15%
We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.
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AgenciesApple ramps up “Shot on iPhone” brand push with Usher’s Super Bowl Halftime Show via TBWA\Media Arts Lab
Since the start of the year Apple has been ramping up its brand films in APAC in response to declining smartphone sales
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DataHow the ads, Usher and Taylor doubled Super Bowl mentions in 2024
Super Bowl LVIII was the most-watched telecast in US history, with 123.4 million tuning in.
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Social MediaRoss Candido: The evolution of influencer marketing
"As influencer marketing has matured, various trends, challenges and opportunities have emerged."
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SportsAustralian Open women’s singles final reaches an audience of 3.261 million
It took one hour and 16 minutes for Sabelenka to triumph 6-3, 6-2 at Rod Laver Arena
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Mediaweek TV GuideTV Guide: Australian Open 2024 men’s singles final on Nine and 9Now
The match starts at 7:30 pm.
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Mediaweek TV GuideTV Guide: Australian Open 2024 women’s singles final on Nine and 9Now
The final starts at 7:30 pm.
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TelevisionDrive TV to premiere ‘Chasing Champions’ featuring Dylan Alcott AO
The program revolves around aspiring triathlete Paralympian and Dylan Alcott Foundation recipient, Jack Howell.
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NewsRoundup: TikTok taps local talent for Instagram challenger, Accenture acquires tech agency, Publicis shares surge
Instacart enables targeted ads via Google Shopping, Meta furthers content restrictions, Nine shaking up news, Jo Koy Golden Globes backlash