Search results for "Kantar"
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Opinion2024 in review: Cookies, carbon, spending trends, and the screen measurement shake-up
As 2024 sprints towards the finishing line, there is much to reflect on – certainly too much to wrap up in one...
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PublishingCat van der Werff on building Canva’s in-house agency and becoming the ‘Patagonia of design’
Plus: Van der Werff on the success of the ‘Love Your Work’ campaign.
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Agencies‘We changed the way we engage with the marketplace’: OzTam CEO on getting the industry on board with Voz Streaming
The discussion also saw Liana Dubois and Karen Halligan talk about the impact and application of having greater granular data on the...
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PublishingATN becomes first Australian publisher to receive Adelaide Metrics score
The Australia Traffic Network (ATN) has become the first publisher in Australia to undergo a comprehensive attention audit with Adelaide, revealing its...
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OpinionThe Trade Desk’s Ashton De Santis: Upfronts Uncovered – Measurement and accountability take centre stage
'For advertisers ready to embrace the future, the playbook is clear: premium content across the open internet, unified measurement, and a relentless...
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MarketingTikTok and WARC paper reveals how brands can achieve positive business effects
Alexis Wolf: 'Relevance is an ambition worth pursuing - brands who are willing to dive into its nuance will achieve a closer connection...
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MarketingIAB Ad Effectiveness Council unveil research on the efficacy multi-channel advertising campaigns
Natalie Stanbury: 'The paper advocates not waiting out tough economic conditions... but instead, rebalancing budget across the funnel.'
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NewsForethought appoints Sacha Cody as COO of BrandComms.AI
Sheona Bello was also promoted to chief client officer of BrandComms.AI.
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OpinionAffinity’s Caspar Yuill: Five key takeaways from the 2024 IPAs in London
Every category has norms, rules and traditions. Differentiating between what’s a valuable tradition to uphold, and what rules you can break, is...
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AudioMedia Roundup: Michael Miller on Meta, Anthony De Ceglie calls for Govt support, Nine Radio Perth purge, Territory tops Netflix TV chart
JMo dines with John Laws, The Bear's cookbook king, 2SM hiring spree, 7News Queensland promo ruffles feathers.
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AgenciesMedia buyers on Foxtel’s 2025 upfront: ‘Refreshing’ and ‘promising’ offerings amid ‘more competition than ever’
Lorraine Woods, Daniel Cutrone and Jessica Woods shared their thoughts and opinions on the Foxtel upfront with Mediaweek.
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AgenciesFoxtel Upfront 2025: New partnerships with tvbeat, and with CommBank iQ and Adgile
Nev Hasan: 'Foxtel Media’s partnership with tvbeat is a game changer for our linear offering’
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DataFoxtel Upfront 2025: Amazon joins Video Futures Collective, new research projects into premium digital video advertising impact
Mark Frain: 'Foxtel Media is committed to providing open, reliable data, so you can make the best decisions for your campaigns.'
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NewsFoxtel Media promotes Rachel Miller to head of Sydney sales
Miller has previously held senior roles at Fairfax Media and Network Ten.