Search results for "Kantar"
-
DataAuto marketers should focus on how cars makes consumers feel: The Growth Distillery
The research found the two conventional mindsets of car buyers – Utility and Premium – are now changing.
-
StreamingPrime Video ad tier to include ‘meaningfully fewer ads’ in July launch
16.6% of VoD households are choosing a cheaper ad-supported plan, compared to 9.2% a year ago.
-
BusinessHannah Sturrock on ACA Create Space results: ‘People need encouragement’
“I’ve looked at a lot of data to try and figure out what was going on, and it's not easy on this...
-
DataInclusion drops in latest ACA Create Space results: ‘Average is not good enough’
Tony Hale: "The green shoots in the data suggest our strategy is correct and industry leaders are increasingly aware of the importance...
-
OpinionJohn O’Neill: Paris Olympics and Paralympics pose huge advantage for brands. Are you ready to play?
The Olympics and Paralympics allow brands to associate with athletes and the fans who adore them.
-
BusinessNews Corp D_Coded 2024: AI technologies added to Intent Connect
"We understand that every marketer’s goal is to connect meaningfully with their audience."
-
AgenciesAANA RESET recap: LEGO, Matildas, Barbie, AB InBev
Agency relationships are like a marriage, Richard Oppy proposed - "there's going to be ups and downs."
-
News BrandsMedia metrics becoming impractical: News Corp
News Corp's Jessica Gilby says that the industry has had tunnel vision on how it defines success using certain media metrics.
-
BusinessMediaweek’s Sales Team of the Year: The evolution of Foxtel Media
"We've got something as powerful as Australian sport where we know it has audiences that engage."
-
BrandsRight audience, right time, right place: How Finish stayed a category-leader in cost-of-living crisis
"We had an 11% increase in purchase intent – and that's one of the most ridiculous numbers I've seen in five years."
-
StreamingAd-supported streaming plans on the rise as households battle high interest rates
Kayo saw its highest-ever share of new VoD subscribers (10%) following the release of Hubbl.
-
Social MediaRoundup: Elon Musk, Weekend Sunrise, Battle of Melbourne radio
News Corp, Streaming customers, MasterChef tribute, Orpheus Pledger
-
OpinionTyler Greer: Navigating the ‘messy middle’ to unravel the consumer journey
In the 'messy middle' of the consumer journey, it's up to consumers what they watch or listen to, what they read about....
-
News BrandsHow Glenfiddich lifted luxury perception by 12% with Newsamp and iProspect
"Shaping that conversation for the brand and shaping how people perceive it is really important."