Upon incumbent Special withdrawing from the pitch in August, Leo Burnett beat other shortlisted agencies including dentsu, The Monkeys, and BMF.
Hawes joined Innocean in 2020 after almost two years at CHE Proximity, where he was also executive creative director.
The hires include creative directors Heidi Kesselman and Anthony Cassidy, creative resource director Lizzie Slattery, senior creative Jake Blood, copywriter Talia Stone...
Sophie Madden: 'The finalists and winners of the MFA Awards represent the very best of change-making media thinking and effectiveness.'
Chris Freel: "Mazda's takeover of Martin Place, combined with the scale of our network, is creating an unmissable presence. It’s a perfect...
The campaign is the first commercial project to be certified through Inclusively Made’s 100-point accreditation process.
Anna Hodgson: "The new contract extend Scooter’s longstanding relationship with Bupa that has flourished over the past nine years."
Sian Chadwick: "The decision was mutually reached by both organisations."
The creative agency also won four golds and The Grand Award for Play it Safe.
This marks the first appointment to the CCO position since Levi Slavin resigned in January 2023.
"This is a categorical misrepresentation that is stunning from the leader of a media agency in control of over USD$60 billion of...
"I believe now, it’s more important than ever in this content heavy world that we create work that cuts through and taps...
Colin Wilson-Brown: “This year has seen a high number of finalists progress who demonstrated a high standard of efficacy."
Chris Dodds: "Australian businesses and government departments need robust, flexible, and scalable solutions to meet client’s evolving needs."