Search results for "influencer marketing"

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  Agencies

  GroupM and Mindshare launch Inclusive Influencer tool

  Sam Turley: 'The solution is a win-win: brands that adopt a more inclusive approach see commercial impact across all key brand metrics...

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  Agencies

  ‘Salesforce for influencers’: Fabulate tackles brand safely using video-led AI tools as it launches SparQ

  Ben Gunn: "We believe this will be a game changer for brands wanting to work in the influencer space."

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  Opinion

  Sharyn Smith: How user-generated content can generate more bang for your marketing buck

  'UGC is not a new concept – it’s been around since the early days of social media – but it is really...

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  Agencies

  303 MullenLowe unveils integrated marketing activity for Tonies featuring Emma Memma

  Joanna Gray: "It is clear that Australia and New Zealand are hungry for innovative and educational toys."

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  Outdoor

  Social enterprise Disinfluencer launches with a crowdfunded billboard

  Simone Eyles: "With our support, brands can authentically engage with a wider audience and lead the charge toward a more inclusive world."

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  Agencies

  Publicis Groupe ANZ launches talent and influencer service: FLUENT

  Skye Lambley: "Our vision is to transform talent into dynamic storefronts."

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  Agencies

  Publicis Groupe moves to acquire influencer platform Influential

  Sadoun said the deal "uniquely positions us at the centre of the new media ecosystem."

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  Agencies

  Leela Maclean joins Neon Black as affiliate marketing director

  Maclean's appointment comes after the agency was appointed Sydney Markets’ PR agency.

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  Brands

  Audible launches first global brand marketing campaign

  "It was crucially important to identify a precise voice and marketing approach to appeal to our expansive listening audience."

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  Brands

  Tinder launches ‘Share My Date’ with local influencers via Akcelo and Amplify

  Kristen Hardeman: "Discussing plans with friends and family is a time-honoured dating ritual."

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  Brands

  ‘Marketing has to be flying the plane’: Richard Oppy on AB InBev’s shift from M&A to marketing as growth driver

  "I hate when things aren't going well, and the client throws the agency under the bus and says they're not good enough."

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  Social Media

  AiMCO launches webinar on intricacies of influencer agreements

  AiMCO council chair Tegan Boorman will lead the webinar.

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  Opinion

  Patrick Whitnall: The growth of AI influencers means transparency and authenticity will continue to be important

  "It’s a brave new world - the influencer industry of the future, where there’s really no distinction between your favourite IRL influencer...

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  Social Media

  AiMCO to examine influencer inclusion in first diversity webinar

  The webinar will feature a panel with TikTok creator Taz Zammit, Paralympian Ellie Cole, resilience coach Rhiannon Tracey, and Vivienne Smith from...