Magda Szubanski: "The fact that Shaz is helping her fellow entre-prenuers… well I think that’s exactly the type of person she is!"
MYOB and M&C Saatchi said the model was co-designed to handle data, CX, creative, design, and PR.
The independent integrated agency will lead creative and activations in partnership with Mindshare and Forward PR.
The agency will drive customer engagement and loyalty across existing studios while supporting future franchisee interest in the Australian, UK, and US...
"The people who were surveyed nominated these brands, unprompted."
The campaign will be backed by a public relations campaign, influencer marketing, social content, podcasts and ELLE digital and editorial content.
The indie pitched against 10 other agencies.
"We launched Hawke's during the rise of the indie (craft) beer movement and strangely, it now feels like the time of the...
"We were looking for a unique and quintessentially Aussie way to launch Kia’s most Australian product ever."
"Ed was part of the Fuel family well over a decade ago, and it’s great to welcome him back."
Rhodes has 25 years experience in iconic US agencies, including Goodby Silverstein & Partners, TBWA\CHIAT\DAY New York and Strawberryfrog.
The campaign comes via Compare the Market's in-house agency, lead by CMO Andrew Holt.
"We should pause and ask ourselves what impact will AI have on us, and wow, there is a lot to consider."
"We make no apologies."