Search results for "digital marketing"
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DataJohn McNerney: Tinsel, Tech, and Tactics: Mastering the Festive Rush with Omnichannel Marketing
'This year’s holiday season could be more like Santa Claus than Ebenezer Scrooge if marketers choose to adopt an omnichannel marketing approach...
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OpinionGuy Jarvie: How digital agencies can go from challengers to long-term partners
'Chasing quick profits while losing clients isn’t a winning strategy.'
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DigitalLaura Greally joins PubMatic as APAC marketing director
Emily Yri: 'Her comprehensive experience in strategic marketing and extensive knowledge of the digital advertising ecosystem will be instrumental in driving PubMatic’s continued growth.'
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NewsMedia Roundup: John Laws quits radio, Impressive Digital’s Google magic, Seven’s suppression order
John Farnham voices audiobook, Stan's new Thou Shall Not Steal, Channel 4's record loss after ad downturn.
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AgenciesNick Hayes joins The Media Store as head of digital
Stephen Leeds: "Nick brings the enviable mix of digital strategy, platform expertise, people management, and innovative product development ambitions to the agency."
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AgenciesURBNSURF appoints Rocket Agency as digital agency
Hayley Wallace: 'Their approach to performance marketing and track record in solving similar challenges for other brands made them stand out during...
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AgenciesDentsu Creative appointed to Adobe’s digital media business
Abbey Klaassen: 'We're ready to bring that to customers everywhere through Adobe’s Digital Media Business.'
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NewsSBS appoints Jessica Honeychurch as Victorian digital sales manager
Sam Spark: "I have loved the past two and half years as part of the Sydney team and am now looking forward...
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NewsIMA B2B marketing consultancy launches event capability, Echo Corporate Events
Echo will target a range of sectors, including retail, education, and technology.
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OpinionSharyn Smith: How user-generated content can generate more bang for your marketing buck
'UGC is not a new concept – it’s been around since the early days of social media – but it is really...
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MarketingAd industry reacts to introduction of Privacy legislation: ‘Strengthens consumer trust’ within the digital economy
Niall Hogan: 'Advertisers must be vigilant in ensuring their data collection and targeting practices are not perceived as invasive.'
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AgenciesOrange Line wins Fantastic Furniture’s digital media and analytics account
Aishling Farrell: "We aim to enhance their online presence and drive meaningful engagement that translates into increased sales and brand loyalty."
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AgenciesHays Recruitment appoints Bench Media as digital media agency of record
The agency will collaborate closely with Indago Digital on the Hays account, focusing on paid and organic search.
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NewsQMS returns as SXSW Sydney’s advertising and marketing track sponsor
SXSW Sydney will be back in Darling Harbour from 14 to 20 October.