"Instead of your typical CMOs, we're really shaping to be able to service the needs of the chief customer officer ... as...
The 20 largest reviews in Aus totalled $450m, including Adobe's $36m, TPG Telecom's $34m, and Uber's $33m.
Darren Woolley says agencies shouldn't be treated like "just some commodity supplier to be rough-housed and beaten about."
Seb Rennie: "It is a game-changer for the audio industry, business owners, marketers and media agencies.”
Audience attention and engagement were the key drivers for audio investment.
Linda Wong: "The MFA Census reflects an industry in great health, with all key metrics showing signs of continued improvement."
Plus: Why publishing is no longer just "press and print"
“The youth of today will have less tolerance for the late-hour culture.”
Agencies would not switch to VOZ as a trading currency until it achieves gold standard certification.
The IMAA will also host a delegation of senior media partners and members to the Northern Territory in May.
Chris Brinkworth: "Instead of sleepwalking into privacy pitfalls, agencies and brands need ethical data and tag governance".
Attivo owns 303 MullenLowe in Australia and shares ownership of Mediahub Australia with IPG's Mediabrands Australia.
IMAA said more than 160 of its members have won 100 new clients across the country.
The Monkeys won Best of Show, CHEP Network won two Best of Disciplines, and a slew of Australian agencies took home 14...