"The aim is to change the perception of what a 'game face' should be – moving away from intimidation to empowerment."
Murphy will lead the new service pillar, working alongside G Squared’s consultants and clients.
The agency's remit includes media strategy, planning, and buying across all channels, partnerships, and contra management.
"It’s not every day you get the chance to make a real difference for the lives of thousands of people."
Andy Morton: "It’s always a good day when you get to throw the Ford Everest around some rugged locations."
The Envoyage brand is slated for rollout throughout 2024 and into 2025.
Vragalis was promoted to general manager of TBWA Sydney in 2020 before assuming the MD role in 2021.
AKQA will become the lead brand in four markets, including Australia. Mediaweek understands that whiteGREY CEO Lee Simpson will leave the business.
"Great leaders, teams, and cultures aren't just born; they're made."
The announcement follows a series of recent appointments to the DDB Sydney and Melbourne offices.
"In an unreasonably short amount of time they’ve proven themselves to be a couple of the most exciting creatives in the country."
"We refuse to settle for the status quo."
"There’s never been a greater appreciation of the power of health and medical science as there is right now."
VML will formally launch to the Perth market with an event in February as they roll out a combined offering to clients.