Strategic alliance paves the way for enhanced ad capabilities across Paramount’s ecosystem
‘Because the sharks are putting their own money into these businesses, they have to really believe in them.’
Mediaweek get the thoughts and opinions of Elizabeth Baker, Florian Vaissiere, Nicola Barnes, Will Chapman and Justin Arlt after the Paramount upfronts.
Solution will allow marketers to target and deliver audiences across every platform and program.
Kirk will be responsible for driving premium sponsorship revenue streams across Paramount Australia’s broadcast and digital media.
7plus sees a 39% increase in minutes watched, 10 Play live stream viewing is up 61%.
Other new members include BHP, BlackBay Lawyers, Carsales, DoubleVerify, Hismile, and MECCA.
The restaurant is a collaboration between Initiative, Mediabrands Content Studio, Paramount Brand Studio, and Endemol Shine Australia.
Prosser: "This is the first time I can stand in front of them [advertisers], and say, 'This is a true proposition' ......
The Paramount suite was tucked in between the chairman's suite and the Kick Sauber F1 team's suite, right above pit lane.
Seven said: "Nine cannot have it both ways. Its inconsistent approach is confusing and undermines what story it is trying to tell."
The news follows February's announcement that Jarrod Villani had left the company.
The pair competed in Hang Tough, The Edge, Pyramid, The Wall and finally, the Eliminator.
The finale starts at 7:30 pm.