Search results for "Optimising"
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NewsARN launches Data Match for first-party data integration
Vanessa Hunt: 'The ARN Data Match represents a pivotal moment in the evolution of data-driven advertising within the Australian audio market.'
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Opinion2025 in media: How publishers can survive and thrive through the ‘vibe shift’
With big tech owners embroiled in controversial politics... there is certainly a feel that the global media is facing a vibe shift.
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NewsMedia Roundup: Aussie DeepSeek warning, Flight Centre’s AI move, Lattouf’s legal battle, SEN fallout and a TV icon’s farewell
See the top industry stories trending today.
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AgenciesWonderful wins Oxford University Press’ CX, branding, and media
Matt Barbelli: 'This partnership underscores our ability to bridge brand strategy with cutting-edge technology to create real impact.'
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DataAPAC marketers lead the world in email and SMS growth: Dotdigital
Juliette Aiken: 'APAC leads in growth and SMS engagement. The next step is maximising ROI through automation and multi-channel adoption.'
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OpinionTikTok: Ban or no ban — why brands need to consider RedNote
This growing interest has sparked global curiosity, among marketers and investors alike.
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NewsParamount Australia partners with FreeWheel to launch Paramount Connect
Strategic alliance paves the way for enhanced ad capabilities across Paramount’s ecosystem
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AgenciesSeven 2025 upfront: Media buyers on network’s ‘smart strategy’ and ‘clear focus’ in programming and total TV buying for the year ahead
Seven was the last cab off the rank for this year’s Upfront season after a busy few months. The network impressed its...
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MarketingIAB Ad Effectiveness Council unveil research on the efficacy multi-channel advertising campaigns
Natalie Stanbury: 'The paper advocates not waiting out tough economic conditions... but instead, rebalancing budget across the funnel.'
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OpinionResolution Digital’s Melanie Williams: What is CRO’s true impact on ROI?
The significance of CRO cannot be overstated, particularly when every click and digital interaction holds the power to shape business outcomes.
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NewsTaste.com.au adds AI recipe assistant ‘TasteBud’ in the Taste app
TasteBud is News Corp Australia's first consumer-facing AI feature.
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AgenciesThird Avenue Consulting appoints Julie Wright as managing director and Leigh Fenech as consultant
Rochelle Burbury: 'I am incredibly proud to say Third Avenue is 100% female and we are all working mothers.'
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AgenciesMedia buyers on Nine upfront 2025: Network highlights ‘strategic move’ and ‘commitment to innovation’ as it ‘briefly acknowledges the elephant in the room’
Lorraine Woods, Chris Nolan, Marco Norder, Jonatan Morales, Stefan Boden, Sarah Thom and Kevin Fernandes shared their thoughts and opinions on Nine's...
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AgenciesMedia buyers on Foxtel’s 2025 upfront: ‘Refreshing’ and ‘promising’ offerings amid ‘more competition than ever’
Lorraine Woods, Daniel Cutrone and Jessica Woods shared their thoughts and opinions on the Foxtel upfront with Mediaweek.