Search results for "Optimising"
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BusinessOmnichannel optimisation is a non-negotiable for brands to prevent falling behind
"Simply optimising your website to attract and manage these interactions means that you're missing the big picture."
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AgenciesInnocean wins creative, media, and strategic consulting for Geotab
Innocean's Lowercase has been selected to lead Geotab's research to measure and bridge the gap between the ANZ and Southeast Asia B2B...
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BrandsEndeavour’s retail media arm partners with Zitcha
The news comes after Zitcha announced its partnership with US-based Venvee last month.
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AgenciesA track record and plan for growth: Ryvalmedia on tapping into affiliate marketing’s meteoric rise
Joseph Pardillo says Ryvalmedia is "in a unique position to grow and optimise our clients’ revenue and presence in market.”
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AudioWhy ARN Media still wants SCA’s Triple M: Ciaran Davis expands on revised takeover plan
"NewSCA would own a national network of 44 radio stations ... It would be ASX listed with an independent board and management."
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StreamingKurt Burnette and Seven sales team challenge TV narrative, comment on recent headlines
The revolution in selling TV, sales convergence, Phoenix, SVOD growth ends, and Seven as a fundraising machine.
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StreamingKey streaming exec Amanda Laing announces resignation from Foxtel Group
Foxtel Group loses a potential future leader, with Binge searching for its next MD.
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FeaturesHelen Johnson: Indies must compete against holdcos in AI battle
Holding companies are spending hundreds of millions on AI. How can Indies keep up, asks Helen Johnson.
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AgenciesG Squared appoints AKQA’s John Phung as head of data and analytics
After working "for a number of large multinational networks in recent years," Phung is excited to move to "one of the leading...
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Agencies17Hands: New commercial sponsorship brand from Medium Rare and PHAR Partnerships
17Hands will focus on sectors such as transport, leisure, retail, mobility, and education, starting with foundation client Beam.
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AudioAustralia’s smart home market worth $2.5b, driven by AI, energy savings, and security
7.6 million households now have at least one smart home product.
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DataIAS expands its Made for Advertising AI solution to drive efficacy across the programmatic buying process
The AI-driven site measurement and optimisation solution will be available globally beginning in Q2 2024.
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AudioSCA breakup closer? Probably, but still no deal with new Triple M & Hit Network owners
Biggest radio group releases last results ever as owner of Hit and Triple M networks?
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AgenciesLion and UM win JCDecaux Programmatic Campaign of the Year award
The win follows a reported 12% upswing in OOH industry revenue.