Omnicom Media appoints Tony Harradine chief investment officer OMG Australia
Floran Adamski: 'OMG delivers the technology they demand, the transparency they deserve and the trust they need from their media investment partner.'
'The tide has firmly shifted toward the use of first-party data to drive marketing outcomes.'
Plus: Alice Tschuchnigg, Sammy J, Natalie Lockwood, Alex Dickinson, Patrick Forth and Matt Coote.
Mike Napolitano: 'He is universally loved and respected by our team, clients and the broader industry and I couldn't be prouder to...
UM initially won the account from Starcom in 2016.
'By leaning into the gig economy, I’m here to help agencies and marketing partners carve out a true point of difference.'
The Australian industry’s ambition – through Ad Net Zero – is to foster the behavioural change that is necessary for Australia to...
Peter Horgan from Omnicom Media Group opens up to Rowena Millward about some intense moments when the future looked shaky.
Australia's third-biggest advertiser confirmed to Mediaweek that it is recruiting an additional creative agency partner from its "existing global agency roster."
Mark Frain: 'Foxtel Media is committed to providing open, reliable data, so you can make the best decisions for your campaigns.'
Plus: ARN House, sweet treats at Primeville, the journey of creative ideas and future of marketing at the Accenture lounge.
Revenues surge at UK newsbrand, Kamala Harris in Vogue, Australian Survivor in court, NRL talks TV dominance, Tony Armstrong on the move?
Plus: Brinda Dekiwadia, Daren Polo, Adele Burke and Kim Le Gras.