• The analysis looked at 119,000 social media posts and 14,000 online news and print articles
• She brings two decades of experience as a HR professional in senior regional roles
• Macquarie University is the first Australian organisation to deploy Meltwater's offering
• It will show how omnichannel marketing efforts drive engagement and exposure
Isentia made an application to the Federal Court of Australia last week
Plus: From Ariarne Titmus to Raygun, the female athletes taking over social media.
Plus: Jade Clark, Zara Cobb, Luka Miller, Amy McCarthy, Luke Spano and Ezechiel Ritchie.
Henry Innis: "You've made my dream come true, and I hope we can change the world of marketing effectiveness together."
Platinum sponsors include News Corp, Think News Brands, and Blis.
The effort is worth it. "According to IBM, a data breach in 2023 was worth an average of AUD$6.77 million – a...
The event was held at Sydney's Doltone House last night.
Meltwater also reported the most engaged with content was Swift's visit to Sydney Zoo with her boyfriend Travis Kelce.
Tooheys' billboard for Kelce parallels Vegemite's welcome to Taylor Swift, also by Thinkerbell.
We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.