Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.
The 15-strong team will be led by group sales director Chris Freel and executive group director - product strategy Bel Harper.
The inaugural Pyrmont site comes as a result of JCDecaux's contract with Sydney Trains.
He will begin in the new position on 1 April and retain his remit as client lead on Kmart and OnePass.
“Everyone's got an aunt on Facebook who shares conspiracy theories and misinformation, so we need professionals."
Pete & Kymba strip naked, HBO Max, Logies, Ray Meagher, Melbourne Demons
Kate Dundas: "It’s critical more marketers build the know-how and confidence needed to engage on ESG topics."
The academy will engage 30 participants with in-depth workshops led by industry-leading experts.
Approximately six million Australians identify as creators, and 19% identify as influencers.
Plus: Two core messages for future leaders
Dan Krigstein "The program reflects our commitment to tackling the most pressing challenges faced by Australian brands."
Robyn Sefiani: "We’re entering an exciting new chapter of growth."
"We're putting the mentee in control ... This is not like some of these masterclasses where you pay a lot of money,...
MFA EX 2024 will take place in Melbourne on Thurs 5 Sept at The Timber Yard, and Sydney on Thurs 19 Sept...