The campaign, created by newly-branded in-house agency BALBOA, launches as the streamer reaches a subscriber record of 1.5 million.
The new agreement continues the company's long-term partnership with Augusta National.
“The Government and the Coalition have sold out free sport today."
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"We've got something as powerful as Australian sport where we know it has audiences that engage."
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Streaming device Hubbl was showcased in front of the Ferraris, and media and sport's who’s who.
Mediaweek understands JOY, the creative agency behind the campaign, worked on the launch on a project basis.