Search results for "warc"
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AgenciesWARC: The Future of Strategy 2023 report finds optimism levels are lower as tough economic conditions squeeze client budgets
"Strategies need to be more imaginative and ambitious, and research needs more respect and reality."
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AdspendWARC study forecasts global ad spend to exceed $1 trillion for the first time
James McDonald: "The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner"
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DataWARC Global Ad Trends report expects Connected TV ad spend set to hit $26 billion in 2023
Alex Brownsell said: "CTV ad spend is growing, but not as fast as one might expect"
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DataWARC reveals insights from 2023 winners of Cannes Creative Effectiveness Lions
Amy Rodgers: "The winners of this category are unquestionably creative and now awarded for their effectiveness too"
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DataWARC 2023 Consumer Trends Report explores key consumer trends set to influence purchase decisions
Stephanie Siew, WARC, said: “Behaviours are shifting as consumers learn to live with long-term unknowns"
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NewsWARC & Amazon Ads release report focusing on how MMM can asses retail media performance
“Marketing Mix Modelling is really helping us look at the next level, at both macro and micro channels in each category."
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AgenciesWARC, ANA and LION unveil white paper on building a culture of creative effectiveness
The white paper outlines a new three-step framework to help brands develop a culture of creative impact to unlock growth
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DataEd Pank: The car analogy driving efficiency and effectiveness for WARC
Pank: "Our mission is to save the world from ineffective marketing"
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AgenciesWARC Awards for Effectiveness announce Grand Prix and Gold winners
John Bizzell said: "This outstanding collection of work from around the world sets a new benchmark for effective marketing”
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DataWARC report predicts YouTube’s global ad revenue to reach $30.4 billion in 2023
"As trading conditions improve in digital advertising, YouTube can expect to see revenue growth improve"
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Social MediaWARC report forecasts TikTok’s global ad revenue will reach $15.2 billion in 2023
75% of marketers plan to increase their ad spend on TikTok this year
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AdspendWARC Global Ad Trends: Ad spend in publishing media set to decline 7.7% in 2023
WARC found it is becoming harder for content-creating publishers to remain competitive against data-rich performance channels
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AgenciesWARC Awards for Effectiveness launches 2023 competition
The competition shines a light on the best marketing ideas from around the world that deliver commercial impact
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DataWARC new data finds Gen Z spend two-thirds of media time online
Generation Z spends 67.7% of total media time with digital channels, according to the new data