Mediaweek talks to the duo about next steps: “It wouldn't surprise me if the social media companies jumped first and said, 'absolutely,...
The pro bono social change movement is supported by News Corp Australia and NOVA Entertainment.
Social platforms are now the largest channel worldwide by advertising investment, overtaking paid search last year.
Elon Musk has made headlines this week with his push to keep the vision of the near-fatal stabbing of a Sydney bishop...
45% of respondents plan to invest less time on X, and more time on Instagram and LinkedIn.
The campaign features a TV spot premiering during the 66th Annual Grammy Awards in the US.
Kerry Cusack: “Social media plays a key role in telling our story."
Among the most talked about subjects were Novak Djokovic's wrist injury and Rafael Nadal's hip surgery.
47% of teams in APAC say social media will play a bigger role in 2024.
"We have waved goodbye to traditional marketing with brands now itching their way onto social media feeds via influencers"
Suzie Shaw: "This year’s Think Forward report highlights the power of culture to truly connect with consumers"
Plus: 3AW's highest cume on record for a Survey 6
"The position of Chief Influencer Officer is becoming as indispensable as a CFO or CMO in modern times"
Melinda Petrunoff on enabling advertisers to further tap into the commercial mindset of the Pinterest audience