• The OOH industry increased by 25.5% on net media revenue for Q1 2022, reporting $228.1 million
• The $1.3 million study was undertaken by Neuro-Insight
• The industry saw a total increase of 24% in net media revenue in 2021
• Digital OOH (DOOH) revenue accounts for 58.8% of total net media revenue year-to-date
Council of agency executives collaborate on making outdoor easier to buy
• Year-to-date revenue has increased 29.3 per cent
• Advertising seen on classic signs is just as impactful as a 30 second radio ad or 15 second TV ad
• Total net media revenue was $374.7 million, up 22.1 per cent
• Plus how far along oOh! is in selling Junkee Media
• This will involve a renewed focus on realising the full potential of its assets
• Year-to-date revenue has increased 22 per cent and is sitting at $374.6 million
• Revenue is up 18 per cent from February
The out of home industry reveals the category breakdowns for 2020
• Data shows that as restrictions lift and the weather warms that audiences are returning to Outdoor spaces and places