Search results for "nielsen"
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AdspendNielsen Ad Intel reveals Australia’s highest spending advertisers
Rose Lopreiato: “Marketers are backing advertising as the best, most cost-effective way to connect brands with customers"
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AgenciesNielsen reports surge in tertiary education ad spend and prospective student numbers
Ad spend in higher education sector +25% YOY, Social media dominates ad spend
- Data
Nielsen data reveals shifts in Australians’ travel choices and the brands spending big to attract tourists
76% of Australians "display a keen interest in visiting new places"
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AgenciesNielsen data indicates cost of living concerns impacting spending decisions
Nearly 1 in 4 say interest rates are nation’s most pressing social issue, 6.8m see economic growth as a significant social issue
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AgenciesBrands surveyed by Nielsen expect annual marketing budgets to increase in 2023
Nielsen’s Annual Marketing Report: 34% of marketers to allocate 40%-59% of their budgets to CTV
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DataNielsen releases its first global ROI report on media plans
• The report identifies gaps in marketers' budgets, channels and media strategies
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DataNielsen enhances Digital Content Ratings Solution in Australia with Identity System
• Nielsen's enhanced DCR was recently launched in Italy
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AdspendNielsen unveils the Biggest Ad Spenders for the first half of 2022
• Clive Palmer’s Group of Companies came in at number six on the list
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BusinessDentsu, AANA, Edge Environment and Nielsen ask: How sustainable is your sustainability strategy?
AANA, dentsu, and Edge Environment have collaborated with Nielsen for its first Brand Sustainability Report
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Industry PodcastsAcast partners with Nielsen to release 2022 Sounds Smart Report
• The research surveyed 2,000 Australians aged 18+ who listen to podcasts at least once a month
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BusinessNielsen sells to private equity groups for $16 billion
• The sale is expected to close in the second quarter and will also assume all outstanding debt
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NewsRoundup: Talks to buy Nielsen, Carrie Bickmore takes a break, Facebook + more
• Fox News journalists killed, ABC lawsuit, Roberts-Smith trial, James Mathison, TBWA\Sydney, Ardent, Big Brother
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BusinessNielsen Identity System to enhance digital ad ratings from April 1
• The Australian launch follows successful launches in Italy, France, and the UK
- Business
Nielsen Ad Intel releases travel and tourism data for October 2021
• Digital impressions are up by almost 40% in October