Search results for "influencer marketing"
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DataBrands to invest in influencer marketing despite economic slowdown, HypeAuditor finds
Additionally, marketers will increasingly prioritise partnerships with gaming influencers
- Agencies
Influencer marketing now a $16.4 billion industry, HypeAuditor finds
HypeAuditor measures an increase in profit by almost half
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Agencies“A short-cut to trust,” Social Soup’s managing director Katie Palmer-Rose on the power of influencer marketing
Plus, how the industry has evolved and where it is heading
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AgenciesAiMCO release guides on influencer marketing and advertising requirements
• The specialist guides relate to responsible alcohol advertising
- Digital
HypeAuditor reveals the top brands engaging with Australian influencer marketing
• Department stores and supermarkets lead the pack in influencer marketing
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BusinessGroup M launches influencer marketing platform in Australia
• The platform is designed to promote brand safety and return on investment
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BusinessInfluencer marketing specialist Social Soup has made three major new hires
Pacific Magazines' Cara Norris takes on the role of sales director.
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BusinessThere’s more to influencer marketing than cost per engagement
Hypetap co-founder Detch Singh on the power of social media campaigns
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PublishingInfluencer marketing platform Blog Avenues launches in Australia
Australia’s newest influencer marketing platform Blog Avenues launches. Bloggers and influencers with 5,000+ followers on social media outlets can sign up.
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BusinessTodd Sampson joins board of influencer marketing company
Visual amplifiers is challenging brands to think differently about influencer marketing
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FeaturesInfluencer brand marketing hasn’t ‘challenged’ traditional marketing, it’s ‘torn’ it apart
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
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Social MediaFabulate enters New Zealand influencer and content marketing space
• The platform launched its offering to the NZ market in conjunction with Born Bred Talent
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FeaturesInfluencers and Collaboration: The key to Cartoon Network’s marketing
• Mediaweek talks marketing strategy with Cartoon Network's Robi Stanton
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OpinionFive game-changing media and marketing trend predictions for 2025
Matt Purcell: 'If brands want to stay relevant, they need to take control and actively support employees to represent the company.'