Search results for "ias"
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AgenciesTaz Papoulias: Enterprise SEO. The niche industry few know about and can do
"Enterprise SEO involves managing and optimizing vast amounts of content, multiple domains, subdomains, and various online platforms"
- Agencies
Taz Papoulias: Marketing Funnel Is No Longer Linear
"The rise of digital channels, accelerated by the pandemic-driven shift in budget allocations, has complicated matters"
- Agencies
Murmur Group’s Taz Papoulias reflects on joining the agency and its key area of focus for the year ahead
"It's been six months since I started, and we have seen significant growth"
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AgenciesETOILE PR welcomes Catherine Zaharias and Stacie Hickey to the agency
"It's an exciting time for them to join the team and support the next stage of the agency’s growth"
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AgenciesOne Green Bean highlights gender bias with emerging AI tool
"They effectively hold a mirror up to society"
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AgenciesMurmur Group welcomes the appointments of Corey Middleton and Taz Papoulias
Dave Levett said: "I'm extremely excited about the announcement of these two senior positions"
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AudioARIAs introduce a new category to recognise Australian music in advertising
The new award coincides with the announcement of Our Soundtrack Our Ads
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AgenciesDan Hojnik: How to rein in your agency’s confirmation bias
• "People are swayed by their cognitive biases, and strategists, planners and buyers are not an exception"
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BusinessTwo trusted indies become one as Pearman acquires MediaSmiths
No line-up changes as all The Smiths join Pearman
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BusinessIpsos survey finds Australia lags in awareness and enthusiasm of the metaverse
• 44% of Australians say they are familiar with the metaverse
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BusinessMediaSmiths appointed to Master Plumbers Association of Queensland
• The agency will manage both offline and digital campaigns for the association
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BusinessIAS expands partnership with TikTok to measure viewability and brand safety
• IAS will now be able to measure viewability, invalid traffic and app-level brand safety
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BusinessMediaSmiths appointed to handle media for homecare provider Just Better Care
• The agency will manage both offline and digital media for the national homecare provider
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BusinessIAS Australian media quality report reveals rise in desktop video ad fraud
• The report highlights ad fraud, viewability, time in view, brand risk and ad completion rates