The account, valued between $150 to $240 million, has been with the IPG Mediabrands agency for the past six years.
The proposal would have seen a consortium of IMAA members share servicing the $163 million account.
The campaign highlights often overlooked nonverbal cues and micro-aggressions that contribute to a culture of discrimination and exclusion.
The DSS has launched the Algorithm of Disrespect, an interactive educational tool which simulates a young Australian’s online experiences and interactions.
The campaigns are structured around three streams: Youth Vaping, Tobacco, and Adult Vaping.
The pitch was backed by the agency's data and analytics division, GroupM's data technology capability, and WPP Open.
“The win today highlights the importance of journalism and our ability to build a better Australia for all Australians."
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Miller writes that the move by Meta shows “the company’s brazen indifference to regulations."
"The idea that research and work done by others can be taken for free is simply untenable."
Stephanie Gwee: "We wanted the work to show the realistic horrors of fire, yet provide a simple solution to prevent all that...
The federal government's master media account is worth between $150 to $240 million.
"The angle that's often missed is that this isn't a responsibility of just the industry."