"It’s about combining two broadcast channels to deliver maximum audience reach and campaign effectiveness."
QMS' general manager, City of Sydney, said the numbers demonstrate why Sydney is a major event capital.
In 2023, the Mardi Gras parade saw Oxford Street record a 78% audience increase.
"We've been working hard with a dedicated team and strategies in place for a number of years now."
Don't miss Queerstralia, a fabulous new three-part series uncovering hidden LGBTQIA+ history
"You can't turn a corner in Sydney without being smacked in the face by a rainbow. It's just wonderful."
TorchMedia has partnered with Transdev Sydney Light Rail, ALTRAC Light Rail, Transport for NSW and Transdev Sydney Ferries
TikTok has also announced the Sydney WorldPride Ambassadors hailing from all corners of the globe
Live and Proud: Sydney WorldPride Opening Concert begins Friday February 24
• This is the first time the global event has been hosted in the Southern Hemisphere
• Optus will also be supporting Queer Screen
• Venues that took part last year ranged from as far as Cairns to Broken Hill
• The ABC has also been given broadcast rights to WorldPride
• Plus Amazon Prime Video, Facebook and Instagram, Eternals, Aussie drama co-productions