• This research builds on the foundations laid in 2020 when Powered and The Lab launched “Unboxing a Christmas Like No Other”
• "This is almost a complete turnaround for a world governed by globalisation."
• The director of Powered, Liana Dubois talks to Mediaweek about the biggest version of the event yet
• Powered by Nine has taken over floor 22 of the Nine HQ
• The event will be on the 22nd floor of Nine’s new headquarters
• Nine adding its new publishing assets to this year’s product showcase
• Michael Stephenson tells Mediaweek: 'It has been a great year for Nine'
The store located on Oxford St, Paddington will be open from June 18 to 29.
• The research discovered Australians are looking to brands for better representation
• Nine’s Director of Powered, Liana Dubois, comments
• Dubois will be responsible for Nine’s total marketing and brand strategy
• The key trends emerging for marketers to tap into are less wasteful gifting; inclusion in marketing of the festive season; ‘framily’...
• The research was conducted by Powered and FiftyFive5
Melissa Mullins is the director of strategy of the Nine's client solutions division, 9Powered.