Search results for "Optimising"
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OpinionAnthony Fargeot: Navigating the walled gardens of commerce and retail media
'The stark reality is that albeit Afterpay’s RMN being very exciting, it is yet another "walled garden" added to the long list...
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DataFoxtel Upfront 2025: Amazon joins Video Futures Collective, new research projects into premium digital video advertising impact
Mark Frain: 'Foxtel Media is committed to providing open, reliable data, so you can make the best decisions for your campaigns.'
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AgenciesSocial Soup launches new AI content tool
The new tool is designed to help creators and brands select the most effective content and drive better results.
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NewsSXSW Sydney 2024 day two recap: From the ICC with The Growth Distillery to the Opera House with QMS and Jennifer Robinson
Plus: ARN House, sweet treats at Primeville, the journey of creative ideas and future of marketing at the Accenture lounge.
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AgenciesOrange Line welcomes eight new strategic appointments and promotions
David Klein: "We're incredibly proud of the team we've assembled—their expertise, creativity, and dedication will drive our success and the success of...
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AgenciesRob Hawkins, Tara DeLuccia and Vatsal Prasad join independent media agency Murmur
Dave Levett: "Our team has never been this strong. This is about setting Murmur up for the future as we continue to...
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AgenciesMYOB appoints iProspect as its media agency of record
Dean Chadwick: "iProspect’s data-led approach maps well with MYOB’s rich understanding of the SME ecosystem, and we look forward to exploring where...
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Agencies‘Creating and inspiring change’: MFA EX Sydney sparks effective, challenging and inspiring industry conversations
Sophie Madden: MFA EX is "a day for creating and inspiring change, and ultimately to deliver great effectiveness in everything we do,...
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DataFoxtel Media integrates Kantar Media viewing data into Mediaocean platform
Kantar Media produced data will be available in SpectraMD as soon as early October.
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Outdoor‘Strong commitment’ and ‘bold vision’: Media buyers on oOh!Media’s offerings and innovations from Outfront ’25
Natalie Modderno, Daniel Cutrone, Lauren Bauer, Kevin Fernandes and Tom Carlon share their thoughts on oOh!Media Outfront '25.
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AgencieseBay appoints dentsu’s iProspect as its global media agency of record
"iProspect stood out for their passion of the eBay brand and their strong operating model."
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NewsPippa Leary leads News Corp’s new free news & lifestyle publishing leadership team
The free news & lifestyle division encompasses news.com.au and lifestyle sites such as Escape, Taste.com.au and Body+Soul.
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AudioSCA FY24 results: Revenue steady, profit halves, selling TV, Marina Go joins board
Selling regional TV: Several parties have expressed an interest in acquiring the assets
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BusinessHow Microsoft Advertising is using AI to make its partners better, faster, and stronger
Microsoft’s ecosystem currently connects brands with over one billion people through sites that they engage with daily.