Search results for "IAB Australia"
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DataIAB Australia: Retail media advertising increases as marketers explore integrations with media and tech
Le Roy: "We are seeing agencies and marketers look for ways to integrate tech and results with other elements of their media...
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AudioIAB Australia: Digital audio is set to grow as agencies increase investment in 2023
71% of media agencies intend to increase investment in streaming audio, while 78% intend to increase investment in podcast advertising
- Adspend
IAB Australia: Australian online advertising market spend reaches $14.2 billion in 2022
All categories saw year-on-year growth
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AgenciesIAB Australia unveils a raft of new names joining the Board
IAB CEO Le Roy said: "I'm delighted to have such a robust and representative Board to support our work"
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DataIpsos and IAB Australia launch digital audience measurement currency Ipsos iris
It provides accurate data about the number of people who visit the content of digital publishers and platforms
- Adspend
IAB Australia and PwC find digital advertising contributes $94 billion to GDP
The new report also found the industry is responsible for supporting over 450,000 jobs
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DataIAB Australia CEO Gai Le Roy on the importance of discussing measurement
The conference covered topics such as insights into marketing outcomes and sustainable digital advertising
- Data
IAB Australia review finds attention metrics provide marketers with insights on ad investments
• The report offers the largest collation of information and perspectives on ad attention measurement
- Outdoor
IAB Australia report finds agencies continue to embrace pDOOH
• The report found 83% of agencies have used pDOOH
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BusinessIAB Australia launches the Affiliate and Partnership Marketing Training Program
• The program is offered free of charge in an online format
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BusinessIAB Australia appoints Liz Eades as director of learning and development
• Eades will steer the development, design, and delivery of practice-based education
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BusinessIAB Australia launch of inaugural Careers Fair at Advertising Week APAC
• The Careers Fair will take place during at Luna Park in Sydney from 2nd to 3rd of August 2022
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BusinessIAB Australia launch free training program for advertisers
• The Ad Effectiveness Fundamentals program is free and available online
- Business
IAB Australia’s response to the Government’s privacy law proposals
• IAB Australia has pointed out three main areas of concern in the Government's proposals