Search results for "IAB"
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NewsIAB board appoints Vanya Mariani as chair, replacing Matt Rowley
Mariani succeeds Matt Rowley, who stepped down from the board following his departure from Pedestrian.
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BusinessOmnichannel optimisation is a non-negotiable for brands to prevent falling behind
"Simply optimising your website to attract and manage these interactions means that you're missing the big picture."
- Data
IAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and...
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AgenciesIPG Mediabrands launches Woolyungah Indigenous Scholarship
Mark Coad: "It is a natural and important step through IPG Mediabrands' RAP for our company to support Aboriginal and Torres Strait...
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DataIAB urges industry to reduce ad spend on Made for Advertising sites
21% of impressions and 15% of spending via programmatic buying are wasted on MFA sites.
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DataIAB updates Connected TV Handbook for marketers
"Understanding the capabilities and challenges Connected TV as a device poses to our industry is critically important."
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AdspendTotal online ad spend reaches $3.74bn in Q1: IAB Australia
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
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OutdoorIAB’s DOOH Working Group names two co-chairs
The announcement was made at IAB and OMA’s Powering Digital Out of Home event.
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DataIAB: Programmatic DOOH satisfaction rises but education needed for growth
Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.
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AgenciesIAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
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AgenciesIAB Report: Agencies plan to increase their investment in audio
Audience attention and engagement were the key drivers for audio investment.
- Adspend
Online advertising spend reaches $14.7 billion, IAB Australia reports
The report showed total advertising expenditure increased 3.7% year-on-year.
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EducationIAB launches foundations of retail media e-learning program
The course was developed to provide the local market with education on the fast-growing retail media sector.
- Data
IAB Australia announces latest instalment of measurement innovation series
Two additional modules are slated for release in 2024.