Initial members include Foxtel Media, YouTube, Samsung Ads, Disney Advertising and SBS
The group is backed by big players in the space such as YouTube, Samsung Ads, Disney Advertising, and SBS.
This comes after mixed reviews from media agencies leaders about Foxtel Media's new audience measurement system
Foxtel starting own industry org, beginning a ratings panel, launching Hubbl for 92% of Australians
Existing ratings methodologies are struggling to keep pace with the shift to digital streaming platforms
Toby Dewar: "We're taking the lead and raising the standard of practice across the industry"
Oxford Street theatre to Allianz Stadium to former the convict gaol and shipyard in Sydney Harbour
Prizes up for grabs include a Gold Coast property, a Tesla Model Y and SeaFox 268 Commander boat
Media Movers takes a look at the recent movements announced across the industry during the week of 21/8/23
"I'm excited to be leading a fantastic team of talented people in such an interesting and dynamic time for the industry"
Luxury Escapes airs on Tuesdays at 8:30 pm from August 29
Martin Medcraf: "With the nation’s favourite codes in full swing, Australian audiences are streaming sports in huge numbers"
Media Movers takes a look at the recent movements announced across the industry during the week of 17/07/23
Martin Medcraf: "These promotions are extremely well deserved and will work to strengthen our Melbourne team"