• Digital ad spend wastage figure between July and December 2021 was $104.3 million
• The superyacht company is owned by the Malouf family and run by Ellie Malouf
• The new Prometheus feature has been used by more than 125 brands
• The Next&Co Digital Media Wastage reports will be released quarterly
• The 1 April to 30 June report audited 115 brands
"We call ourselves the kings and queens of customer acquisition."
• Almost $3bn in digital media ad spend is wasted