Search results for "IAB Australia"
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AgenciesMediabrands Content Studio wins Swinburne University of Technology
• MCBS will provide the university with full creative and production solutions
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TelevisionThe State We’re In: Australia’s Border Story doco to air on Fox Docos
• The one-hour special investigates how Australia’s state borders were drawn up
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AgenciesIAB report shows increase in game advertising to reach diverse audience
• Six in 10 media agencies intend to experiment with metaverse activations in next 12 months
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BusinessNews Corp Australia increases investment in Medium Rare content agency
• News Corp Australia acquired 20 per cent of Medium Rare it did not previously own
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AgenciesMagnite announces Maddy Mewing as seller lead in Australia
• Mewing is covering Nikola Small’s role while she is on maternity leave
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EducationIAB training and development courses for digital marketers and agencies
• IAB runs training and development courses for professionals throughout the year
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BusinessZenith Australia’s total ad market forecast to grow by 8%-9% in 2022
• Digital revenue for 2022 is poised to increase by +12% YOY
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BusinessIAB finds political and government spending dominated digital advertising in Q1 2022
• The Australian online advertising market has grown 19.2% year on year and reached $3.449 billion
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FeaturesInitiative Australia CEO Melissa Fein shares her leadership values after making Mediaweek’s Hot List
• Fein also spoke about the agency thriving through the pandemic and outlook for the year ahead
- Business
IAB report finds use of digital video advertising for brand building escalates
• 74% of buyers are continuing or increasing investment in digital video ad formats
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Features“It’s about the human story”: Peter Maddison on 10 seasons of Grand Designs Australia
• "Australia is a young country, we're still finding our architectural identity"
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NewsReader’s Digest 2022 survey reveals Australia’s Most Trusted Brands
• Cadbury has won the Most Trusted Confectionary Brand for 16 of the past 17 years
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FeaturesLuxe Listings: Amazon Studios’ hottest Australian commission rolls out format
How the Amazon Prime Video hit ranked in Australia and US execs on authenticity
- Features
IAB CEO Gai Le Roy discusses the future of data and solving the talent shortage
• Le Roy also discusses the IAB's recent move to Ipsos