Search results for "media strategy"
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NewsMedia Movers: James Chessell, Mason Rook, Stephen de Wolf, Sarah Kenny
Plus: Matt Chandler, Hearts & Science's new leadership team, and Kerel Cooper.
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OpinionModern media’s blind spot: Outdated biases on parenting are holding us back
"While the industry has embraced many changes in the last two decades, our attitude towards working parents remains stuck."
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AgenciesMediahub wins Arla Foods’ media account in NZ
The New Zealand appointment expands the agency's relationship with the brand; it won the business in Australia in 2022.
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Agencies‘We’re in it together’: EssenceMediacom, Special, and Uber leaders on ‘the push and pull’ of the longstanding partnership
The relationship between EssenceMediacom (then Essence), Special Group, and Uber began in 2017 with the star-studded 'Tonight, I'll be eating…' campaign.
- News
Media Movers: Amanda Watts, Bruce McAvaney, Brittany Crowley, and Brian Lesser
Plus: Joshua McDonnell, Jayne Azzopardi, Gavin Sommer, and Hugh Whitfeld.
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AgenciesRoyal Wolf ANZ appoints ADMATIC to media account
Michael Ungerboeck: "We're seeing opportunities to partner with brands looking for greater agency collaboration, audience insight, and digital innovation."
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NewsVal Morgan appoints Jo Scott as head of strategy alongside new promotions
Scott will work across the Val Morgan group of brands, including Val Morgan Cinema, VMO, and Val Morgan Digital.
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OpinionKate O’Loughlin: ‘Brat’ is the ultimate lesson in distinctive media devices
"The album release was the perfect example of the power of a distinctive media device in delivering disproportionate word of mouth for...
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AgenciesBench Media promotes Sebastian Diaz and Nate Vella
Anthony Fargeot: "Sebastian and Nate are perfectly positioned to provide the latest knowledge to clients."
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AgenciesParis time zone ‘more of an inconvenience than a challenge’: Media buyers on cutting through the Olympic noise
"It's not enough to have an 'Olympics strategy' for media, how does this link to creative?"
- Agencies
Media Movers: Lisa Ronson, Paul Luckett, Matt Rowley, Clair Weaver, and Dan Fryer
Plus: Rebecca Brody, Nick Connellan, Sarah James, Megan Davey, and Rupert Price.
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BrandsColes 360 expands retail media offering to liquor business
From August, Coles Liquor suppliers will be able to book advertising campaigns through the Coles 360 platform.
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Agencies303 MullenLowe, Mediahub, and Carat launch vaccine awareness campaign, ‘Don’t Assume You’re Immune’
"This campaign demonstrates the power of collaboration for the public good."
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AgenciesUM promotes Michael Mellington to head of media planning
"This is the perfect time for UM to take a market-leading stance, and I’m honoured to lead this charge with our planning...