The agency will drive customer engagement and loyalty across existing studios while supporting future franchisee interest in the Australian, UK, and US...
Mount explains the problems that occur when "the creative work is used to figure out what the brief really is."
On creating work that starts with mobile and extends from there: "We don’t know of any other creative agencies offering this approach."
"We are fortunate Oroton’s team are invested in transformation."
The campaign will be backed by a public relations campaign, influencer marketing, social content, podcasts and ELLE digital and editorial content.
Malkin spent eight years in global PR agencies before transitioning to senior communications roles in the finance and government sectors.
The updated guide includes new sections on influencer marketing, gaming, experiential, and evolving audio platforms.
As a result of the shake up, spearheaded by new head of marketing Terri Golder, incumbents Zenith, Leo Burnett, Wavemaker, and TRP...
"In order to better support the needs of our agency partners, we’ve restructured our local agency team."
The new name has been adopted by all of The Mars Agency’s operations around the world.
Agencies participated in goalball, futsal, and wheelchair basketball.
Mediaweek revealed earlier this year that the UM veteran had exited amidst redundancies.
"This relationship will help drive greater cohesion, scale, agility and insights to support brand connection with Levi’s fans everywhere."
"After seven years, I wanted to see if I could take everything that I'd learnt and apply it in a different environment,...