Search results for "Dentsu"
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AgenciesUM defends federal government master media account
The account, valued between $150 to $240 million, has been with the IPG Mediabrands agency for the past six years.
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AgenciesMitchell Long joins Havas Media as chief strategy officer
Long told Mediaweek his focus will include "deeply think[ing] through how we best rebuild the strategy and planning products."
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AgenciesHarvest Road Group appoints Carat WA for next growth phase
Carat will be responsible for media strategy, planning, and buying services across the Harvest Road Group portfolio.
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AgenciesMutinex introduces AI-powered offering, Hendren: ‘It exists in a category of one’
Baxter says Hendren "breaks a category and creates a new one", while Innis promises "Hendren will help marketers reclaim their valuable time...
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BrandsAmex taps Millie Ford as ambassador to ‘drive brand relevance’
The card's launch was celebrated with the 'Lime Cordiale & Friends' music gig.
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NewsGaming worth $184bn globally but ad apend remains low: WARC
US advertisers are forecast to spend $6.7bn on in-game ads this year, equivalent to just 3.7% of total US digital ad spend.
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Agencies‘You’ve got to be ready when the market bounces back’: Michael Bass launches mbassy
Plus: Bass on offering a "refreshing approach" and the power of a strong brand name.
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AgenciesAlastair Baker promoted to chief planning officer at Havas Media
Virginia Hyland: "Marketers are feeling the loaded pressure from their businesses to do more with the same or lower budgets, do more...
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NewsBen Shepherd and Vanessa Lyons slam Christian Juhl’s claim brands ‘avoid news’: ‘Completely out of hand’
"This is a categorical misrepresentation that is stunning from the leader of a media agency in control of over USD$60 billion of...
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NewsDanny Bass joins Mutinex as chief revenue officer
Mat Baxter: "He has the exact pedigree Mutinex needs to continue our explosive growth."
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BusinessHow Microsoft Advertising is using AI to make its partners better, faster, and stronger
Microsoft’s ecosystem currently connects brands with over one billion people through sites that they engage with daily.
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NewsJOLT appoints Donna Tauro as new group sales manager
Tauro will be responsible for managing sales across JOLT’s New South Wales and Queensland client base.
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AgenciesThe Monkeys, BMF, Special, Thinkerbell among 2024 Australian Effie Awards finalists
Colin Wilson-Brown: “This year has seen a high number of finalists progress who demonstrated a high standard of efficacy."
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AgenciesIt’s Friday launches full-service media; Michelle Miroforidis to lead connections media strategy
"Having the ability to solve problems in a connected way will further deepen our ability to deliver brand experiences that are impossible...