Mandie van der Merwe: "Creativity comes first, second and third at this festival — no focus on programmatic or tech stacks here."
Incumbent Starcom, which is also in the running for the account, manages Subaru's media buying and planning.
Walker will work across a range of portfolios, including Vodafone and Arnott’s.
The move marks the end of its long-standing relationship with Dentsu Creative which began in 2015.
Tara Ford: "It’s not an exaggeration to say this is a dream come true."
Colenso won one of two Grand Prix in the outdoor category. Howatson+Company, Ogilvy, VML, and DDB won bronze Lions, while Dentsu won...
DDB Group Melbourne's ECD on why the industry is hungry for brilliant work that isn't just Cannes work, and why we'll soon...
"The way Arnott's and The Neighbourhood work is a really clear KPI structure, we're all celebrating the results we're getting."
77% of AUNZ consumers said it was becoming difficult to verify whether the content they were consuming online was trustworthy.
Mandie van der Merwe: "Our focus is on having the right people in the room, those who enrich and expand the conversation...
Pugh joins the independent agency after helping establish the newly formed essenceMediacom agency in Australia as chief client officer.
"One is not more important than the other. There's no point having media without the right content, there's no point having content...
The trio speak with Mediaweek about what they learned, what they'd do differently, and why they want "modern day Nakeds popping up...
Pulitzer 2024 winners, Peter Stefanovic, The Good Study, Trump Media, Optus' new CEO, Mike Sneesby, Ben Cousins