Search results for "MFA"
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NewsDoubleVerify launches Transparency Centre to fuel industry education
DV’s Transparency Centre initiative aims to demystify key aspects of its technology and showcase its commitment to enhancing industry standards.
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DataIAB urges industry to reduce ad spend on Made for Advertising sites
21% of impressions and 15% of spending via programmatic buying are wasted on MFA sites.
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AgenciesEssenceMediacom retains Queensland government account
The pitch was backed by the agency's data and analytics division, GroupM's data technology capability, and WPP Open.
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TelevisionThe Ads That Made Us: A big ad, Doing things #Likeagirl, How many Weet-Bix?
This Week: Hannah Coombs, Georgie Nichols, Jack Cleaver
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NewsCanva unveils enterprise offering to ‘redefine the way millions work’
"We have deep and broad usage in over 90% of the Fortune 500."
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AgenciesSam Enshaw becomes Cassette’s head of strategy
Jessica White: "We’ve been looking for the right people to upweight our leadership team with strategic expertise."
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NewsThe Village launches to support parents in media industry
The Village was co-founded by Louise Wilson and Lauren Thornborough.
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AgenciesMat Baxter and Darren Woolley clash over TikTok promo: ‘Wholly inappropriate’ or ‘overly sensitive’?
"He's just really bored, scared of being irrelevant or forgotten, or he's overly sensitive because of what's happening in the US."
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FeaturesMat Ratty: Marketers who fire and forget are the easiest ad fraud targets
Ad fraud is pervasive. And bad actors are several steps ahead of marketers.
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AgenciesPitch process ‘same one that’s seen in Mad Men’: Darren Woolley dissects pitching’s ‘bad name’
Woolley on "processes that match the size of the prize," the "bug bear" of speculative creative work and media trading exercises, and...
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NewsEntries close tomorrow: Final chance to enter Mediaweek’s Next of the Best Awards
Entry is free, with the awards show judged by a selection of the industry's top leaders.
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AgenciesRoger Dunn joins Diageo as global retail and performance media lead
Dunn was previously SVP of business development for Citrus Ad across APAC.
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NewsMediaweek reveals full judging line-up for Next of the Best Awards
Entries close next week, on Tuesday 2 April, and entry is free.
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AgenciesAustralia claims #6 on Media 100 WARC rankings
Australia's top campaign was FitChix for egg supplier Honest Eggs Co.