The announcement was made at IAB and OMA’s Powering Digital Out of Home event.
The account was last up for review in 2020 and saw OMD reappointed.
Villella has started in the role, based in Sydney and reporting to Candice Veasey.
The agency will be the sole channel partner for Aryma Labs.
GroupM joined forces with Amaze in 2023 and is now one of the first companies in Australia to roll out a pilot.
VMO recently welcomed Alexandra Thilthorpe as a senior account manager and promoted Rhianna Heatley to account manager.
The Cowboys thrashed the Dolphins.
Brent Scrimshaw: "As we look to H2 of FY24 we continue to be optimistic about the performance of our healthcare and consumer...
Super busy Patrick Delany finds time for Anthony Albanese Hubbl demo
Funds From Operations were up 5.2% on the previous year to $1.094.2 billion.
Michael Rebelo: "We are excited to bring such a unique international leader to Australia."
The agency will focus on strategic consumer PR, social media, influencer management, content, activations and events.
Arthur Sadoun: "In a very challenging macroeconomic context, and after 6 years of transformation, Publicis definitely extracted itself from the pack in...
The acquisition furthers The Mars Agency's global expansion, which started with the opening of a London office in 2010.