Search results for "media strategy"
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AgenciesAtomic 212° wins BlueScope media account for BlueScope and COLORBOND brands
Claire Fenner: "We are excited about this new partnership, and we are honoured to be trusted as partners."
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AudioMedia profits: Craig Hutchison reveals SEG FY24 improvement, post June 30 there’s $20m more in the bank
Hutchy pays down debt, unlikely to be significant new asset purchases in FY25
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NewsSammy Preston joins Are Media as head of shopping
Preston will be responsible for spearheading the development and execution of a data-driven shopping content strategy.
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SportsAs AFL and NRL head towards finals, Foxtel Media reveals 2024 audience growth
NRL started on a high in Vegas, AFL ended with 700k+ watching final eight take shape
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NewsParamount and Football Australia complete multi year, multi-platform media rights deal
Football Australia brokered the agreement in partnership with IMG.
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AgenciesHalf Dome wins NTI’s performance media and SEO account
Will Harms: "Our product is perfectly suited to helping them unlock their next phase of growth across media strategy, performance and SEO."
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SportsMedia investment: Samsung records highest social reach and engagement of 2024 Olympic sponsors
Plus: From Ariarne Titmus to Raygun, the female athletes taking over social media.
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NewsIn pictures: Avid Collective launches inaugural finance masterclass with Are Media
"By integrating into cultural and behavioural moments through native content, finance brands can create memorable connections through storytelling that aligns with consumers’...
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FeaturesMedia Movers: Tanya Vragalis, Cosima Marriner, Travis Kirk, Amy Bradshaw, Mitchell Long
Plus: Samantha Armytage, Mitch King, Jaclyn Hadida, Gavin Chimes, Richard Shaw.
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OutdooroOh!media appoints Emmalee Crellin to head of data sales role
Crellin joins the company after more than five years at Yahoo, where she worked as a senior data and insights strategist.
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TelevisionSeven West Media CEO Jeff Howard explains new revenue sources and digital sport impact
Plus: Senior exits like Burnette and Hopkins, cost cutting's impact on content, the Tipping Point threat, TV drama, and The Nightly.
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AgenciesAdelaide University taps Richards Rose and Mindshare for agency village in go-to-market strategy
"It’s a pivotal moment for our new University, and it’s wonderful to see our new brand come to life through this initial...
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OutdoorJOLT appoints Randall Taylor as senior data, strategy and insights manager
Taylor joins the network after four years at JCDecaux Australia, where he was most recently senior manager – data partnerships and innovation.
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AgenciesUM defends federal government master media account
The account, valued between $150 to $240 million, has been with the IPG Mediabrands agency for the past six years.