Pacific has announced the launch of Eve, a branded content and marketing business spearheaded by Simone Bartley and award-winning executive creative director Andrew Cameron.
Bartley, former CEO of creative agency Saatchi & Saatchi, said: “Eve’s mission is to grow brands at the speed of culture, by creating meaningful connections through engaging branded content, experiences, events and consulting services. This will be achieved through the simple and powerful formula of Data + Insights + Ideas, all delivered at scale.”
Eve will work with Pacific’s insights team headed up by Rebecca Alexander-Head, head of insights & strategy, and Malcolm Miller, cultural insights manager.
Gereurd Roberts, CEO of Pacific, said: “While there are publishers that have in-house content solutions, creative is often an add-on to the media buy. We believe there is a bigger need and opportunity for a premium content and marketing offering that brings together strategy, ideas and marketing capability with audience intel and content DNA. This is Eve’s clear point of difference.”
Cameron, who joins Eve from branded content agency Emotive, said: “The merging of brands and culture continues, and our team of multi-platform creatives understand the significance of using genuine insights to create entertainment-led, culturally relevant advertising as a value exchange for our audience’s time spent engaging with brands.”
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Top Photo: [L-R] Rebecca Alexander-Head, Malcolm Miller, Simone Bartley and Andrew Cameron