Readership: Pacific fastest growing digital publisher

Pacific publishes three of the country’s top five magazine brands in readership

Gereurd Roberts

Pacific has delivered 13 consecutive quarters of total audience growth – with the largest per title share of any major Australian publisher.

Gereurd Roberts, Pacific CEO, said: “Pacific continues to outperform the market. Our brands are leaders in the consumer markets that Australians care most about – and those that matter most to our commercial partners.

“We’re now Australia’s fastest growing digital publisher, with a monthly unique audience of two million and a new stable of data driven, mobile first websites. We continue to grow and evolve with our audiences – with e-commerce to transact, soaring social reach and partnerships with some of the world’s best media businesses.”

Pacific publishes three of the country’s top five magazine brands in readership with New Idea, Better Homes and Gardens and that’s life! – while in the lucrative weekly category Pacific delivers two of the top three most-read women’s weeklies with New Idea and that’s life!

In the last 12 months, Pacific’s total consumer contacts have again increased with the publisher securing total audience impressions of 26.5m every month (up 55% YoY). In addition, Pacific’s overall social audience has grown by 65% in the last 12 months alone to now stand at 14.4 million.

Prue Cox, commercial director, Pacific, says: “These results are testament to Pacific’s ability to innovate and engage with Australian audiences every day, on every platform.

“We are the country’s fastest growing digital publisher. We are number one in magazine print share, as well as combined print and digital share, in SMI – with phenomenal digital growth. We have the country’s strongest portfolio of multiplatform brands – and concentrate our efforts on being number one in all the categories that matter most to our clients.”

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