OzTAM has added Nexxen DSP to its VOZ Streaming platform, further boosting the industry’s push toward unified, efficient programmatic trading across Australia’s free-to-air broadcaster video-on-demand (BVOD) inventory.
Following a successful trial, Nexxen now joins Xandr and The Trade Desk as an approved demand-side platform (DSP) partner. Together, these DSPs now cover the majority of programmatic trading across Australian media agencies, positioning VOZ Streaming as a must-have service for advertisers looking to optimise their BVOD campaigns.
Launched in November 2024, VOZ Streaming aggregates inventory from Australia’s FTA broadcasters and offers buyers a seamless, multi-broadcaster solution. Advertisers can now de-duplicate reach and frequency, tap into incremental BVOD audiences previously hidden from broadcast strategies, and improve campaign outcomes through features like frequency capping.
Scalable, precision-driven solutions
The addition of Nexxen expands VOZ Streaming’s footprint among independent agencies and brings a focus on scalable, precision-driven solutions.
OzTAM CEO Karen Halligan said, “We are excited to welcome Nexxen to VOZ Streaming, marking a key milestone in VOZ Streaming’s expansion as we continue to deliver on our roadmap, gain market adoption and implement new advancements in the programmatic BVOD landscape. Nexxen’s significant reach, particularly with independent media agencies, combined with our existing partnerships, continues to solidify VOZ Streaming as the go-to service for programmatic BVOD trading.”
Janice Chan, VP, platform & client services, APAC at Nexxen, said the move reinforces the company’s commitment to supporting seamless TV campaign planning and measurement.
“We’ve long been committed to providing advertisers with the tools they need to seamlessly plan, activate and measure TV across channels, and our integration with VOZ Streaming marks a significant step in enhancing our flexible TV solutions – empowering our clients and partners to drive results in the fast-converging TV landscape.”
Further advancements are on the way, including the addition of Google DV360 as an integrated DSP, support for first-party data matching via OzTAM’s privacy-first clean rooms with Snowflake, and the inclusion of SBS On Demand.
With programmatic BVOD investment continuing to rise, VOZ Streaming’s expanding toolkit aims to offer advertisers more control, scale, and audience insight across Australia’s most-watched digital platforms.