Newly launched creative studio, Outside In, enters the market with co-founders Grace O’Brien, Jacque Kennedy, and Lucie de La Chaise at the helm.
The trio, who were the creatives behind global period underwear brand Modibodi, have drawn on their combination of in-house and agency experience with an offering that makes big brand creative thinking and execution accessible to emerging brands across the arts, lifestyle and technology sectors.
The studios’ foundational clients include moode, VUSH, Sprintlaw, MINKPINK and Omega Ensemble.
O’Brien said: “After working both agency-side and at a high-growth, emerging brand like Modibodi, we saw a gap. The connection, partnership, and alignment of an internal team are unmatched by external agencies, yet many small to medium businesses don’t have the time to build in-house capabilities that truly deliver on their creative vision. That’s where Outside-In comes in.
“Transforming brands from the Outside In is about bringing an agile partnership, flexible options, and a refreshingly relevant perspective to every brand we work with.”
The three creatives also bring extensive experience from Australia and France’s top agencies such as CHEP Network, The Monkeys and Publicis Groupe.
Bringing creative and strategic together
O’Brien, Kennedy, and de La Chaise united in 2021 as the Modibodi creative team, prior to the brand’s $140 million dollar acquisition by Essity, and played a pivotal role in shaping the brand’s creative and marketing until their departure in 2024.
“Grace, Lucie, and Jac are not just creative professionals, they are strategic partners who are dedicated to driving success,” Liana Lorenzato, Former Modibodi CMO, said. “Their impact on the Modibodi brand was nothing short of transformative.”
Now, Outside In wants to bring this same offering to other brands, with services including creative campaigns and production, social media, brand strategy and identity, design, and asset creation.
Kennedy added: “Our model eliminates the extra layers of process and people, allowing brands to work directly with the creatives who come up with ideas, and in doing so, create the kind of cool work we all want to see in the world.”
As for being three young women? “We see it as our superpower,” de La Chaise said. “We bring a deep knowledge of the channels and trends consumers are engaging with today. It’s this perspective that we’re proud to bring to the brands and clients we work with.”
Top image: Grace O’Brien, Lucie de La Chaise, Jacque Kennedy