The Outdoor Media Association (OMA) has announced a deal with the Australian Federal Police (AFP) which will extend the 2015 National Missing Persons Week (NMPW) campaign to outdoor advertising across Australia.
Running 2-8 August, NMPW is an annual campaign designed to raise awareness about the issues and impacts associated with missing persons cases, and to profile long-term missing persons.
“The Outdoor industry is now in its seventh year of supporting this vital campaign in New South Wales and expanding our promotion of this national campaign across Australia, in partnership with the AFP, is a natural progression. Our audiences keep growing and our digital reach is increasing—using this unique position to broadcast critical information that could bring solace to people in need is very important to us,” Charmaine Moldrich, CEO of the OMA, said.
The partnership will see OMA members across Australia donating advertising space and production costs to provide national coverage of the campaign on both static and digital inventory, including billboards, taxi backs, bus shelters and the like.