Out-of-home ad dollars up 13% in November

November double-digit growth underscores migration of adspend to out-of-home

• November double-digit growth underscores migration of adspend to out-of-home

 The out-of-home (OOH) industry has reported its eleventh consecutive month of YoY growth this year, with net revenue of $74.3 million for the month of November, an increase of 12.8% from the same month last year, which posted a net revenue of $65.9 million.

Year-to-date revenue has increased by 16.6%, tracking at $606.8 million, up from $520.7 million for the same time last year. Digital out-of-home (DOOH) year-to-date makes up 27.3% of total revenue, up from 16.9% of total revenue for the same period last year.

All formats saw YoY growth, demonstrating the strength of the sector as it nears the end of another record year.

Category figures November 2015

Roadside Billboards (over and under 25 square metres) $26.7 million

Roadside Other (street furniture, taxis, bus/tram externals,

small format) $21.9 million

Transport (including airports) $14.4 million

Retail, Lifestyle and Other $11.3 million

Source: Outdoor Media Association

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