Out-of-home adds up: Eight years of revenue growth

‘We continually invest in our platform to ensure we are delivering more to advertisers’

The out-of-home (OOH) industry has announced an increase of 6.03% on net media revenue for 2017, posting $837.1m, up from $789.5m for 2016, signifying the industry’s eighth consecutive year of growth.

Quarter four 2017 saw an increase of 4.5% on net media revenue year-on-year, posting $252.7m, up from $241.8m for 2016.

Digital OOH (DOOH) revenue accounts for 47.3% of total net media revenue year-to-date, an increase over the recorded 40.2% for the same period last year.

“These results prove that OOH is a strong channel in the media mix. This is testament to our industry’s drive – rather than resting on our laurels, we continually invest in our platform to ensure we are delivering more to advertisers. We will continue to see this commitment in 2018 and beyond,” said Steve O’Connor, chairman, Outdoor Media Association (OMA).

“We know that OOH audiences have grown by 23% over the last seven years, over-indexing population growth of 14.9%. This continued wave of growth puts us in an enviable position as we head into 2018,” said Charmaine Moldrich, CEO, OMA.

“As the OMA buckles up for an ambitious program in the lead-up to its 80th birthday in 2019, I look forward to another exceptional year of growing and innovating the OOH industry in concert with members and the board,” added Moldrich.

Category figures Q4 2017

Roadside Billboards (over and under 25 square metres): $97.5m
Roadside Other (street furniture, bus/tram externals, small format): $70.5m
Transport (including airports): $43.4m
Retail, Lifestyle and Other: $41.4m

Category figures 2017

Roadside Billboards (over and under 25 square metres): $332.6m
Roadside Other (street furniture, bus/tram externals, small format): $237.3m
Transport (including airports): $135.0m
Retail, Lifestyle and Other: $132.2m

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